
Our Mission
The mission statement is well-defined and uncluttered by unnecessary statements or details. It is a very general statement, just as it should be. Think of a mission statement as the flame of a candle located at the end of a dark tunnel. The light produced by the flame guides you to the end of the tunnel, so long as you focus on it. In the same manner, the mission statement guides you to the end of the database-design process. Guided by your mission statement, you can focus on designing a database structure that will support the declared purpose of the database.
Data leaders must have a strong understanding of the business, their industry, their data and what their data represents. They must be able to direct teams which encompass data scientists and analysts who can understand the data, business people who can frame the problems that need solving, IT people who can put it all to work, and domain experts to ensure that the insight is clearly presented, while making sure that everything links back to the business’s objectives.

